Post Utme Ims U 2019 Commerce Question 40

Practice objective / multiple choice question 40 from the 2019 Post Utme Ims U Commerce examination.

Post Utme Ims U 2019 Commerce Objective / Multiple Choice
Question 40 POST_UTME_IMS_U • 2019 • COMMERCE • objective

A company is considering two advertising strategies: a mass media advertising strategy and a direct marketing strategy. Which of the following is a characteristic of the mass media advertising strategy?

Answer Options

A. Using social media to target a specific audience.
Correct Answer B. Using television and radio to reach a large audience.
C. Using email and direct mail to target a specific audience.
D. Using print media to target a specific audience.
Correct Answer
B
Correct Option:
Using television and radio to reach a large audience.

About This Question

This is Post Utme Ims U 2019 Commerce Question 40. It is one of the objective questions from the 2019 Post Utme Ims U Commerce examination.

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