Post Utme Ims U 2019 Commerce Question 10

Practice objective / multiple choice question 10 from the 2019 Post Utme Ims U Commerce examination.

Post Utme Ims U 2019 Commerce Objective / Multiple Choice
Question 10 POST_UTME_IMS_U • 2019 • COMMERCE • objective

A firm is considering whether to launch a new product in a new market. The new product has a high level of demand, but it also requires a significant investment in marketing and distribution. Which of the following marketing metrics would be most useful in evaluating the potential return on investment (ROI) of the new product launch?

Answer Options

A. Market Share
B. Customer Acquisition Cost (CAC)
C. Return on Ad Spend (ROAS)
Correct Answer D. Customer Lifetime Value (CLV)
Correct Answer
D
Correct Option:
Customer Lifetime Value (CLV)

About This Question

This is Post Utme Ims U 2019 Commerce Question 10. It is one of the objective questions from the 2019 Post Utme Ims U Commerce examination.

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