Waec Model Questions Vol1 2024 Commerce Question 50
Practice objective / multiple choice question 50 from the 2024 Waec Model Questions Vol1 Commerce examination.
A company runs two advertising campaigns for a new product. Campaign A uses TV ads costing ₦2,500,000, reaches 1,200,000 viewers and has a conversion rate of 2.5% with each buyer paying ₦5,000. Campaign B uses online banner ads costing ₦1,200,000, reaches 800,000 users and has a conversion rate of 4%, but a 10% discount is offered to those customers, reducing the average purchase price to ₦4,050. Each campaign also incurs a fixed overhead of ₦300,000. Which campaign yields the higher net profit and by how much?
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About This Question
This is Waec Model Questions Vol1 2024 Commerce Question 50. It is one of the objective questions from the 2024 Waec Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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