Waec Model Questions Vol1 2024 Commerce Question 42
Practice objective / multiple choice question 42 from the 2024 Waec Model Questions Vol1 Commerce examination.
A company plans a monthly advertising campaign using TV and Radio. The cost per Gross Rating Point (GRP) is ₦12,000 for TV (each GRP reaches 0.8% of the target audience) and ₦5,000 for Radio (each GRP reaches 0.5% of the target audience). The total budget is ₦2,000,000, but the budget is not binding. The campaign must achieve at least 60% reach of the target audience, and at least 20 GRPs must be allocated to TV. Determine the number of GRPs to purchase for TV and for Radio that meets the reach requirement at the minimum total cost, and state that minimum cost.
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This is Waec Model Questions Vol1 2024 Commerce Question 42. It is one of the objective questions from the 2024 Waec Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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