Waec Model Questions Vol1 2021 Commerce Question 43

Practice objective / multiple choice question 43 from the 2021 Waec Model Questions Vol1 Commerce examination.

Waec Model Questions Vol1 2021 Commerce Objective / Multiple Choice Hard Difficulty
Question 43 WAEC_MODEL_QUESTIONS_VOL1 • 2021 • COMMERCE • objective

An advertising campaign must achieve at least 1,200 GRPs (gross rating points) in a market of 2 million people. Two media are available: - TV: weekly cost ₦150,000, reach 8 % of the market per week, average frequency 1.5. - Radio: weekly cost ₦90,000, reach 5 % of the market per week, average frequency 2.0. Each week the GRP contributed by a medium equals (reach % × frequency). The campaign must be completed within 100 weeks. Determine how many weeks TV and how many weeks radio should be run to meet the GRP target at the lowest possible total cost.

Answer Options

A. TV weeks = 0, Radio weeks = 100; Minimum total cost = 9,000,000 Naira
Correct Answer B. TV weeks = 100, Radio weeks = 0; Minimum total cost = 15,000,000 Naira
C. TV weeks = 60, Radio weeks = 40; Minimum total cost = 13,200,000 Naira
D. TV weeks = 80, Radio weeks = 20; Minimum total cost = 14,400,000 Naira
Correct Answer
B
Correct Option:
TV weeks = 100, Radio weeks = 0; Minimum total cost = 15,000,000 Naira

About This Question

This is Waec Model Questions Vol1 2021 Commerce Question 43. It is one of the objective questions from the 2021 Waec Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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