Waec Model Questions Vol1 2019 Commerce Question 37

Practice objective / multiple choice question 37 from the 2019 Waec Model Questions Vol1 Commerce examination.

Waec Model Questions Vol1 2019 Commerce Objective / Multiple Choice Hard Difficulty
Question 37 WAEC_MODEL_QUESTIONS_VOL1 • 2019 • COMMERCE • objective

A company plans a 150‑GRP advertising campaign using TV and online video. The cost per GRP is ₦5,000 for TV and ₦2,000 for online video. At least 40% of the total GRPs must come from TV and the total cost must not exceed ₦600,000. First, determine the allocation of GRPs to TV and online video that meets the constraints while minimizing total cost. Then, the company decides to transfer 10% of the online video GRPs to TV, keeping the total GRPs at 150. What are the new GRP allocations and the resulting total cost? Does the revised plan stay within the budget?

Answer Options

A. TV GRPs = 60, Online GRPs = 90, Total cost = ₦480,000
B. TV GRPs = 65, Online GRPs = 85, Total cost = ₦495,000
Correct Answer C. TV GRPs = 69, Online GRPs = 81, Total cost = ₦507,000
D. TV GRPs = 72, Online GRPs = 78, Total cost = ₦516,000
Correct Answer
C
Correct Option:
TV GRPs = 69, Online GRPs = 81, Total cost = ₦507,000

About This Question

This is Waec Model Questions Vol1 2019 Commerce Question 37. It is one of the objective questions from the 2019 Waec Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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