Waec Model Questions Vol1 2017 Commerce Question 43

Practice objective / multiple choice question 43 from the 2017 Waec Model Questions Vol1 Commerce examination.

Waec Model Questions Vol1 2017 Commerce Objective / Multiple Choice Hard Difficulty
Question 43 WAEC_MODEL_QUESTIONS_VOL1 • 2017 • COMMERCE • objective

A firm wants to run an advertising campaign that must achieve a total of 250 gross rating points (GRPs). Two media options are available: - Media A: cost per GRP = ₦10,000. The first 100 GRPs on Media A are discounted to 85% of the standard rate. - Media B: cost per GRP = ₦12,000. The first 150 GRPs on Media B are discounted to 90% of the standard rate. The firm can allocate any integer number of GRPs to each medium as long as the total equals 250. Determine the allocation of GRPs to Media A and Media B that minimises the total advertising cost, and state that minimum cost.

Answer Options

A. 100 GRPs on Media A and 150 GRPs on Media B; minimum cost = 2470000
Correct Answer B. 99 GRPs on Media A and 151 GRPs on Media B; minimum cost = 2293500
C. 120 GRPs on Media A and 130 GRPs on Media B; minimum cost = 2454000
D. 80 GRPs on Media A and 170 GRPs on Media B; minimum cost = 2540000
Correct Answer
B
Correct Option:
99 GRPs on Media A and 151 GRPs on Media B; minimum cost = 2293500

About This Question

This is Waec Model Questions Vol1 2017 Commerce Question 43. It is one of the objective questions from the 2017 Waec Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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