Waec Model Questions Vol1 2017 Commerce Question 30
Practice objective / multiple choice question 30 from the 2017 Waec Model Questions Vol1 Commerce examination.
A company plans an advertising campaign using TV and radio spots. One TV airing costs ₦150,000 and reaches 250,000 viewers with an average frequency of 1.2 (effective impressions per airing = 250,000 × 1.2). One radio airing costs ₦30,000 and reaches 80,000 listeners with an average frequency of 1.5 (effective impressions per airing = 80,000 × 1.5). The campaign must achieve at least 300,000 effective impressions. Determine the integer numbers of TV and radio airings that meet the target at the lowest total cost, and state that minimum cost.
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About This Question
This is Waec Model Questions Vol1 2017 Commerce Question 30. It is one of the objective questions from the 2017 Waec Model Questions Vol1 Commerce examination.
Difficulty level: Medium .
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