Neco Model Questions Vol1 2024 Commerce Question 34
Practice objective / multiple choice question 34 from the 2024 Neco Model Questions Vol1 Commerce examination.
An advertiser runs two campaigns. Campaign A reaches 250,000 people with an average frequency of 3.2 and costs \(\text{₦}4,800,000\). Campaign B reaches 180,000 people with an average frequency of 2.5 and costs \(\text{₦}3,600,000\). The two campaigns overlap by 50,000 people who are reached by both. Determine the overall average frequency for the combined audience (rounded to two decimal places) and the overall CPM (cost per thousand impressions, rounded to the nearest naira).
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About This Question
This is Neco Model Questions Vol1 2024 Commerce Question 34. It is one of the objective questions from the 2024 Neco Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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