Neco Model Questions Vol1 2024 Commerce Question 26
Practice objective / multiple choice question 26 from the 2024 Neco Model Questions Vol1 Commerce examination.
A company advertises its product using three media: TV, radio and the internet. TV reaches 40% of the target market, radio 30% and the internet 25%. The overlaps are: TV & radio 10%, TV & internet 8%, radio & internet 5%, and all three media 2%. The cost per thousand (CPM) for TV is \(\,\text{₦}500\), for radio \(\,\text{₦}300\) and for the internet \(\,\text{₦}200\). What is the effective CPM for the combined campaign (rounded to two decimal places)?
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About This Question
This is Neco Model Questions Vol1 2024 Commerce Question 26. It is one of the objective questions from the 2024 Neco Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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