Neco Model Questions Vol1 2023 Commerce Question 40
Practice objective / multiple choice question 40 from the 2023 Neco Model Questions Vol1 Commerce examination.
An advertising agency plans a campaign using TV and radio. A TV spot costs ₦150,000 and reaches 120,000 viewers; a radio ad costs ₦30,000 and reaches 25,000 listeners. The target audience size is 2,000,000 people. The client wants at least 1,200 Gross Rating Points (GRPs), where 1 GRP equals 1% of the target audience, and at least 40% of the total GRPs must come from TV. Determine the minimum total cost of the campaign that satisfies these requirements, and give the number of TV spots and radio ads needed.
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About This Question
This is Neco Model Questions Vol1 2023 Commerce Question 40. It is one of the objective questions from the 2023 Neco Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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