Neco Model Questions Vol1 2022 Commerce Question 5

Practice objective / multiple choice question 5 from the 2022 Neco Model Questions Vol1 Commerce examination.

Neco Model Questions Vol1 2022 Commerce Objective / Multiple Choice Hard Difficulty
Question 5 NECO_MODEL_QUESTIONS_VOL1 • 2022 • COMMERCE • objective

An advertising agency plans a TV campaign targeting an audience of \(1{,}200{,}000\) people. The objective is to achieve a Gross Rating Point (GRP) of 250. Each TV spot reaches 4% of the target audience. The cost of one spot is \(N45{,}000\). If more than 20 spots are purchased, each additional spot beyond the 20th receives a 10% discount on its price. Determine (a) the minimum number of spots required to meet the GRP target, (b) the total cost of the campaign, and (c) the average cost per GRP achieved.

Answer Options

A. a) 70 spots; b) Total cost = N2,970,000; c) Average cost per GRP ≈ N11,200
B. a) 63 spots; b) Total cost = N2,800,000; c) Average cost per GRP ≈ N11,111
Correct Answer C. a) 63 spots; b) Total cost = N2,641,500; c) Average cost per GRP ≈ N10,493
D. a) 58 spots; b) Total cost = N2,310,000; c) Average cost per GRP ≈ N10,000
Correct Answer
C
Correct Option:
a) 63 spots; b) Total cost = N2,641,500; c) Average cost per GRP ≈ N10,493

About This Question

This is Neco Model Questions Vol1 2022 Commerce Question 5. It is one of the objective questions from the 2022 Neco Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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