Neco Model Questions Vol1 2022 Commerce Question 40
Practice objective / multiple choice question 40 from the 2022 Neco Model Questions Vol1 Commerce examination.
A company runs a marketing campaign using two communication channels: SMS and email. Each SMS costs \(₦0.50\) and yields a response rate of 8%. Each email costs \(₦0.05\) and yields a response rate of 2%. Every positive response generates revenue of \(₦150\). The company has a total campaign budget of \(₦10,000\). Determine the optimal mix of SMS and email messages (allowing fractional messages for planning) that maximizes the expected profit, and compute the maximum expected profit.
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About This Question
This is Neco Model Questions Vol1 2022 Commerce Question 40. It is one of the objective questions from the 2022 Neco Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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