Neco Model Questions Vol1 2021 Commerce Question 4
Practice objective / multiple choice question 4 from the 2021 Neco Model Questions Vol1 Commerce examination.
An advertising agency plans a TV campaign for a market of 2 million households. The current purchase of ad slots delivers 150 gross rating points (GRPs) and reaches 60\% of the households. The agency wants an average frequency of at least 4 exposures per household. The media cost of the current slots is \(\text{₦}9,000,000\). Each additional GRP costs the same as the average cost per GRP of the current purchase, and the agency charges a 12\% commission on the total media cost. (a) How many additional GRPs must be purchased to achieve the desired frequency? (b) What is the total cost to the client, including the agency commission?
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About This Question
This is Neco Model Questions Vol1 2021 Commerce Question 4. It is one of the objective questions from the 2021 Neco Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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