Neco Model Questions Vol1 2021 Commerce Question 10

Practice objective / multiple choice question 10 from the 2021 Neco Model Questions Vol1 Commerce examination.

Neco Model Questions Vol1 2021 Commerce Objective / Multiple Choice Hard Difficulty
Question 10 NECO_MODEL_QUESTIONS_VOL1 • 2021 • COMMERCE • objective

A company plans two separate advertising campaigns. The television campaign requires an upfront outlay of ₦5 000 000 and generates a monthly increase in sales revenue of ₦800 000 for 12 months, with a monthly operating cost of ₦100 000. The social‑media campaign requires an upfront outlay of ₦2 000 000 and generates a monthly increase in sales revenue of ₦500 000 for 12 months, with a monthly operating cost of ₦50 000. The corporate tax rate is \(30\%\) and the discount rate is 12\% per annum, compounded monthly. Assuming cash flows occur at the end of each month, which campaign has the higher after‑tax net present value and what is that NPV (rounded to the nearest thousand naira)?

Answer Options

A. Television; ₦1800000
B. Television; ₦1558000
C. Social‑media; ₦1400000
Correct Answer D. Social‑media; ₦1558000
Correct Answer
D
Correct Option:
Social‑media; ₦1558000

About This Question

This is Neco Model Questions Vol1 2021 Commerce Question 10. It is one of the objective questions from the 2021 Neco Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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