Neco Model Questions Vol1 2019 Commerce Question 15

Practice objective / multiple choice question 15 from the 2019 Neco Model Questions Vol1 Commerce examination.

Neco Model Questions Vol1 2019 Commerce Objective / Multiple Choice Medium Difficulty
Question 15 NECO_MODEL_QUESTIONS_VOL1 • 2019 • COMMERCE • objective

A company can advertise through three media: - Newspaper: cost ₦200,000, reach 250,000 readers. - Magazine: cost ₦150,000, reach 180,000 readers. - Online banner: cost ₦80,000, reach 120,000 viewers. (i) Which medium offers the lowest cost per thousand (CPM)? (ii) To reach at least 1,000,000 people, what combination of ads (any number of each type) gives the minimum total cost? State the chosen medium(s) and the number of ads of each, together with the total cost.

Answer Options

A. Online medium has the lowest CPM (₦666.67 per 1,000). Minimum‑cost plan: 8 online ads, total cost ₦640,000
B. Magazine medium has the lowest CPM (₦833.33 per 1,000). Minimum‑cost plan: 6 magazine ads, total cost ₦900,000
C. Newspaper medium has the lowest CPM (₦800.00 per 1,000). Minimum‑cost plan: 5 newspaper ads, total cost ₦1,000,000
Correct Answer D. Online medium has the lowest CPM (₦666.67 per 1,000). Minimum‑cost plan: 9 online ads, total cost ₦720,000
Correct Answer
D
Correct Option:
Online medium has the lowest CPM (₦666.67 per 1,000). Minimum‑cost plan: 9 online ads, total cost ₦720,000

About This Question

This is Neco Model Questions Vol1 2019 Commerce Question 15. It is one of the objective questions from the 2019 Neco Model Questions Vol1 Commerce examination.

Difficulty level: Medium .

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