Neco Model Questions Vol1 2019 Commerce Question 14
Practice objective / multiple choice question 14 from the 2019 Neco Model Questions Vol1 Commerce examination.
An advertising firm plans a media mix using TV and radio. Each TV spot reaches 120,000 viewers and costs ₦150,000. Each radio spot reaches 45,000 listeners and costs ₦45,000. The audiences overlap by \(30\%\) of the smaller total audience. The firm needs to reach at least 500,000 unique individuals and cannot exceed a total budget of ₦1,200,000. Determine the numbers of TV spots and radio spots (both integers) that achieve the required reach with the smallest total number of spots. State the TV spots and radio spots.
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About This Question
This is Neco Model Questions Vol1 2019 Commerce Question 14. It is one of the objective questions from the 2019 Neco Model Questions Vol1 Commerce examination.
Difficulty level: Medium .
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