Neco Model Questions Vol1 2018 Commerce Question 8

Practice objective / multiple choice question 8 from the 2018 Neco Model Questions Vol1 Commerce examination.

Neco Model Questions Vol1 2018 Commerce Objective / Multiple Choice Hard Difficulty
Question 8 NECO_MODEL_QUESTIONS_VOL1 • 2018 • COMMERCE • objective

An advertising agency plans a campaign using two media. Each TV spot costs \(\text{₦}80,000\) and delivers \(0.8\) GRP. Each radio ad costs \(\text{₦}20,000\) and delivers \(0.25\) GRP. The client requires at least \(120\) GRPs, wants the average cost per GRP not to exceed \(\text{₦}100,000\), and insists that at least \(30\%\) of the total GRPs come from TV. Determine the minimum total cost of the campaign that satisfies all constraints and give the number of TV spots and radio ads required.

Answer Options

A. Minimum cost = ₦9,840,000; 42 TV spots and 350 radio ads.
B. Minimum cost = ₦11,040,000; 50 TV spots and 300 radio ads.
C. Minimum cost = ₦10,560,000; 48 TV spots and 320 radio ads.
Correct Answer D. Minimum cost = ₦10,320,000; 45 TV spots and 336 radio ads.
Correct Answer
D
Correct Option:
Minimum cost = ₦10,320,000; 45 TV spots and 336 radio ads.

About This Question

This is Neco Model Questions Vol1 2018 Commerce Question 8. It is one of the objective questions from the 2018 Neco Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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