Neco Model Questions Vol1 2018 Commerce Question 50
Practice objective / multiple choice question 50 from the 2018 Neco Model Questions Vol1 Commerce examination.
An advertising agency plans a campaign for a target audience of 1,200,000 people using TV and radio. Each TV airing reaches (30\%\) of the target and each radio airing reaches (20\%\). The agency intends to run \(x\) TV airings and \(y\) radio airings. The cost per TV airing is ₦(250,000) and per radio airing is ₦(80,000). The campaign must achieve at least 600 GRPs, where each TV airing contributes 30 GRPs and each radio airing contributes 20 GRPs. Determine the integer values of \(x\) and \(y\) that meet or exceed the GRP target at the minimum total cost, and state that minimum cost.
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About This Question
This is Neco Model Questions Vol1 2018 Commerce Question 50. It is one of the objective questions from the 2018 Neco Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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