Neco 2025 Commerce Question 13
Practice objective / multiple choice question 13 from the 2025 Neco Commerce examination.
An advertising agency runs a campaign using TV spots and online banner ads. Each TV spot costs \(\text{₦}150,000\) and reaches 250,000 viewers. Each week of online banner ads costs \(\text{₦}20,000\) and reaches 80,000 unique viewers, but 30\\% of the online audience also watches TV. The client wants a total reach of at least 1,200,000 unique viewers and has a budget of \(\text{₦}1,200,000\). Determine the integer numbers of TV spots (t) and weeks of online ads (w) that meet the reach target without exceeding the budget while minimizing total cost. Provide the combination and the total cost.
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About This Question
This is Neco 2025 Commerce Question 13. It is one of the objective questions from the 2025 Neco Commerce examination.
Difficulty level: Hard .
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