Neco 2023 Commerce Question 20

Practice objective / multiple choice question 20 from the 2023 Neco Commerce examination.

Neco 2023 Commerce Objective / Multiple Choice Hard Difficulty
Question 20 NECO • 2023 • COMMERCE • objective

A marketing manager drafts a promotional email for a new product and sends it to the sales team. The message contains several technical terms and ambiguous phrasing, so many salespeople misunderstand the target market. They reply asking for clarification, but the manager assumes they understood and does not respond. Identify the primary communication barrier that caused the breakdown, state at which stage of the communication process the failure occurred, and suggest two ways to avoid such a breakdown in future communications.

Answer Options

A. The breakdown was caused by psychological noise (personal biases) during the reception stage, compounded by a lack of feedback. To prevent it, conduct audience analysis and schedule follow‑up meetings.
Correct Answer B. The breakdown was caused by semantic noise (ambiguous/technical language) during the decoding stage, compounded by a lack of feedback. To prevent it, use clear plain language and establish a feedback/confirmation step.
C. The breakdown was caused by physical noise (background sounds) during the encoding stage, compounded by a lack of feedback. To prevent it, use a quieter environment and repeat the message.
D. The breakdown was caused by channel distortion (email formatting issues) during the transmission stage, compounded by a lack of feedback. To prevent it, use standardized templates and verify email delivery.
Correct Answer
B
Correct Option:
The breakdown was caused by semantic noise (ambiguous/technical language) during the decoding stage, compounded by a lack of feedback. To prevent it, use clear plain language and establish a feedback/confirmation step.

About This Question

This is Neco 2023 Commerce Question 20. It is one of the objective questions from the 2023 Neco Commerce examination.

Difficulty level: Hard .

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