Neco 2022 Commerce Question 9

Practice objective / multiple choice question 9 from the 2022 Neco Commerce examination.

Neco 2022 Commerce Objective / Multiple Choice Hard Difficulty
Question 9 NECO • 2022 • COMMERCE • objective

An advertiser plans a 4‑week TV campaign. Each day the ad will be aired \(a\) times on Channel A (rating \(4.5\) points per airing, cost \(\text{₦}150{,}000\) per airing) and \(b\) times on Channel B (rating \(3.2\) points per airing, cost \(\text{₦}120{,}000\) per airing). The target market size is 2,000,000 people. The campaign must achieve at least 250 GRPs and the total cost must not exceed \(\text{₦}30{,}000{,}000\). Determine the minimum integer values of \(a\) and \(b\) (both at least 1) that satisfy both constraints while minimizing the total daily airings \(a+b\). Also give the total GRPs and total cost for the whole 4‑week period using those values.

Answer Options

Correct Answer A. a = 1, b = 2; Total GRPs = 305.2; Total cost = ₦10,920,000
B. a = 1, b = 3; Total GRPs = 394.8; Total cost = ₦14,280,000
C. a = 2, b = 2; Total GRPs = 431.2; Total cost = ₦15,120,000
D. a = 2, b = 1; Total GRPs = 341.6; Total cost = ₦11,760,000
Correct Answer
A
Correct Option:
a = 1, b = 2; Total GRPs = 305.2; Total cost = ₦10,920,000

About This Question

This is Neco 2022 Commerce Question 9. It is one of the objective questions from the 2022 Neco Commerce examination.

Difficulty level: Hard .

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