Neco 2022 Commerce Question 20
Practice objective / multiple choice question 20 from the 2022 Neco Commerce examination.
An advertising agency plans a campaign using TV and radio. A TV spot costs \(\text{₦}150,000\) per 30‑second airing and reaches 1,200,000 viewers. A radio spot costs \(\text{₦}30,000\) per 60‑second airing and reaches 300,000 listeners. The target audience is 5,000,000 people and the agency wants to achieve 12,000 GRPs, where one GRP equals 1% of the target audience. At least 20% of the total GRPs must come from TV. Determine the number of TV and radio slots to purchase that meet the GRP target while keeping total cost within a budget of \(\text{₦}70,000,000\).
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About This Question
This is Neco 2022 Commerce Question 20. It is one of the objective questions from the 2022 Neco Commerce examination.
Difficulty level: Hard .
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