Neco 2021 Commerce Question 2
Practice objective / multiple choice question 2 from the 2021 Neco Commerce examination.
An advertiser plans a 5‑week campaign using two media: TV and radio. A TV spot costs \(\text{₦}150,000\) per week and reaches 200,000 viewers each week with an average frequency of 2. A radio spot costs \(\text{₦}80,000\) per week and reaches 120,000 listeners each week with an average frequency of 3. The target market size is 500,000. The advertiser has a total budget of \(\text{₦}1,200,000\) and wants to achieve at least 300 Gross Rating Points (GRP). Determine the combination of TV weeks (x) and radio weeks (y) that meets the GRP requirement at the minimum possible cost without exceeding the budget, and state the minimum total cost in naira.
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About This Question
This is Neco 2021 Commerce Question 2. It is one of the objective questions from the 2021 Neco Commerce examination.
Difficulty level: Hard .
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