Neco 2021 Commerce Question 18
Practice objective / multiple choice question 18 from the 2021 Neco Commerce examination.
An advertiser plans a campaign using TV and radio. A TV spot costs ₦150,000 per week, reaches 2,000,000 viewers and is aired with a frequency of 3 per week. A radio spot costs ₦80,000 per week, reaches 1,200,000 listeners and is aired with a frequency of 4 per week. The target is to achieve at least 5,000 gross rating points (GRPs). Assuming the population size is 10,000,000, determine the number of weeks each medium should be run (in whole weeks) to meet the target at minimum total cost, and state that minimum cost.
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About This Question
This is Neco 2021 Commerce Question 18. It is one of the objective questions from the 2021 Neco Commerce examination.
Difficulty level: Hard .
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