Neco 2019 Commerce Question 37
Practice objective / multiple choice question 37 from the 2019 Neco Commerce examination.
An advertising campaign uses TV and radio spots. - A TV spot costs ₦150,000 and yields a rating of 3.2\% of the target audience (2,000,000 people). - A radio spot costs ₦45,000 and yields a rating of 1.8\%. Each spot is assumed to reach its rating percentage independently of other spots. The advertiser wants at least 250 GRPs and a reach of at least 60\% of the audience. The total number of spots (TV + radio) may not exceed 80. Determine the minimum total cost of the campaign that satisfies the objectives and give the number of TV and radio spots in that optimal plan.
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About This Question
This is Neco 2019 Commerce Question 37. It is one of the objective questions from the 2019 Neco Commerce examination.
Difficulty level: Hard .
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