Neco 2019 Commerce Question 13
Practice objective / multiple choice question 13 from the 2019 Neco Commerce examination.
An advertising agency plans a campaign using two media: TV and radio. A 30‑second TV spot costs \(\text{₦}150,000\) and reaches 1.2\,million viewers per airing. A 60‑second radio spot costs \(\text{₦}30,000\) and reaches 0.5\,million listeners per airing. The target audience size is 4\,million people. One GRP equals one percent of the target audience. The client requires at least \(100\\%\) GRPs in total and at least \(20\\%\) of the total GRPs must come from TV. The agency may purchase any whole number of TV and radio spots. Determine the number of TV spots and radio spots that meet the requirements at the minimum total cost, and state that minimum cost (in naira).
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About This Question
This is Neco 2019 Commerce Question 13. It is one of the objective questions from the 2019 Neco Commerce examination.
Difficulty level: Hard .
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