Gce Model Questions Vol1 2025 Commerce Question 28

Practice objective / multiple choice question 28 from the 2025 Gce Model Questions Vol1 Commerce examination.

Gce Model Questions Vol1 2025 Commerce Objective / Multiple Choice Hard Difficulty
Question 28 GCE_MODEL_QUESTIONS_VOL1 • 2025 • COMMERCE • objective

An advertising campaign aims to achieve 3,000,000 effective impressions. TV spots cost $12 per CPM (cost per thousand impressions) and reach the entire target audience. Newspaper ads cost $8 per CPM but each newspaper impression is only 30% effective (i.e., contributes 0.30 effective impression). The advertiser wants the number of TV impressions to be twice the number of newspaper impressions. Determine (a) the number of TV and newspaper impressions required, (b) the amount to spend on TV and newspaper, and (c) the total advertising budget. Round all monetary amounts to the nearest cent.

Answer Options

A. TV impressions: 2,700,000; Newspaper impressions: 1,350,000; TV spend: $32,400.00; Newspaper spend: $10,800.00; Total budget: $43,200.00
B. TV impressions: 2,500,000; Newspaper impressions: 1,250,000; TV spend: $30,000.00; Newspaper spend: $10,000.00; Total budget: $40,000.00
Correct Answer C. TV impressions: 2,608,696; Newspaper impressions: 1,304,348; TV spend: $31,304.35; Newspaper spend: $10,434.78; Total budget: $41,739.13
D. TV impressions: 2,608,696; Newspaper impressions: 1,304,348; TV spend: $30,000.00; Newspaper spend: $9,000.00; Total budget: $39,000.00
Correct Answer
C
Correct Option:
TV impressions: 2,608,696; Newspaper impressions: 1,304,348; TV spend: $31,304.35; Newspaper spend: $10,434.78; Total budget: $41,739.13

About This Question

This is Gce Model Questions Vol1 2025 Commerce Question 28. It is one of the objective questions from the 2025 Gce Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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