Gce Model Questions Vol1 2025 Commerce Question 19
Practice objective / multiple choice question 19 from the 2025 Gce Model Questions Vol1 Commerce examination.
An advertising agency plans a TV campaign for a market of 2 million viewers. Two channels are available: Channel A costs \(\text{₦}150\) per GRP and reaches 60% of the target market per GRP; Channel B costs \(\text{₦}120\) per GRP and reaches 45% of the target market per GRP. Thirty percent of the audience reached by Channel A is also reached by Channel B per GRP. The agency must achieve a total of 300 GRPs, with at least 40% of the total GRPs coming from Channel A. Assuming fractional GRPs can be purchased, what is the minimum total cost of the campaign?
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This is Gce Model Questions Vol1 2025 Commerce Question 19. It is one of the objective questions from the 2025 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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