Gce Model Questions Vol1 2025 Commerce Question 10
Practice objective / multiple choice question 10 from the 2025 Gce Model Questions Vol1 Commerce examination.
A company plans an advertising campaign using two media: TV and radio. Each TV spot costs ₦150,000 and reaches 1.2 million viewers; each radio ad costs ₦30,000 and reaches 300,000 listeners. The target audience size is 2 million people. The company wants a total Gross Rating Points (GRP) of 240, where one GRP equals 1\% of the target audience reached once. It decides that the frequency (average number of times each member of the target audience sees/hears the ad) must be the same for both media. Determine the number of TV spots and radio ads required and the total cost of the campaign.
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This is Gce Model Questions Vol1 2025 Commerce Question 10. It is one of the objective questions from the 2025 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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