Gce Model Questions Vol1 2023 Commerce Question 37
Practice objective / multiple choice question 37 from the 2023 Gce Model Questions Vol1 Commerce examination.
A company launches a promotional campaign costing \(\text{₦}250{,}000\). It sends 5,000 SMS messages at \(\text{₦}20\) each and runs three radio ads, each reaching 8,000 listeners and costing \(\text{₦}30{,}000\). The SMS campaign yields a 4% response rate, each response generating a sale of \(\text{₦}1{,}200\). Each radio ad generates 150 sales. The cost of goods sold per unit is \(\text{₦}500\). Determine the overall profit from the campaign and the overall conversion rate (total sales ÷ total contacts).
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About This Question
This is Gce Model Questions Vol1 2023 Commerce Question 37. It is one of the objective questions from the 2023 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Medium .
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