Gce Model Questions Vol1 2023 Commerce Question 31
Practice objective / multiple choice question 31 from the 2023 Gce Model Questions Vol1 Commerce examination.
A company launches an advertising campaign using TV spots and online banner ads. Each TV airing reaches (150{,}000) people and costs (250{,}000) naira. Each online banner costs (12{,}000) naira per (1{,}000) impressions, and each impression reaches one person. However, (20\%\) of the audience reached by TV is also reached by the online ads (i.e., overlap). The company wants to reach at least (1{,}200{,}000) distinct people. Assuming any whole number of TV airings and any whole number of thousands of online impressions can be purchased, what is the minimum total cost (in naira) required to achieve the target reach?
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About This Question
This is Gce Model Questions Vol1 2023 Commerce Question 31. It is one of the objective questions from the 2023 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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