Gce Model Questions Vol1 2022 Commerce Question 7
Practice objective / multiple choice question 7 from the 2022 Gce Model Questions Vol1 Commerce examination.
An advertising campaign uses two media: TV spots costing ₦150,000 each and delivering 250,000 impressions per spot, and online banner ads charged at a CPM (cost per thousand impressions) of ₦25. The target audience is 5,000,000 people, and the advertiser wants a total of 120 Gross Rating Points (GRPs), where one GRP equals \(1\%\) of the target audience. At least \(40\%\) of the total impressions must come from TV. Determine the number of TV spots to run and the amount spent on online ads (in naira) that achieve exactly 120 GRPs while minimising total cost. State the minimum total cost.
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About This Question
This is Gce Model Questions Vol1 2022 Commerce Question 7. It is one of the objective questions from the 2022 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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