Gce Model Questions Vol1 2021 Commerce Question 45
Practice objective / multiple choice question 45 from the 2021 Gce Model Questions Vol1 Commerce examination.
An advertising agency is planning a campaign for a new product aimed at a target market of 1,200,000 people. The objective is an average frequency of 3 exposures per person. The media mix consists of TV and radio. A TV GRP costs ₦12,000 and reaches 1\% of the target market; a radio GRP costs ₦8,000 and reaches 0.8\% of the target market (audiences overlap). The agency decides that 60\% of the total GRPs will be delivered by TV and the remaining 40\% by radio. What total advertising budget is required for the campaign? Give your answer as a whole number of naira.
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About This Question
This is Gce Model Questions Vol1 2021 Commerce Question 45. It is one of the objective questions from the 2021 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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