Gce Model Questions Vol1 2021 Commerce Question 38
Practice objective / multiple choice question 38 from the 2021 Gce Model Questions Vol1 Commerce examination.
An advertising campaign uses two media. TV reaches 40% of the target audience with a frequency of 3, and radio reaches 30% with a frequency of 4. The overlap (people reached by both) is 15% of the target. TV costs \(\text{₦}500,000\) per spot and 12 spots are bought; radio costs \(\text{₦}200,000\) per spot and 20 spots are bought. The target audience size is 2,000,000. What is the cost per thousand (CPM) for the whole campaign, rounded to two decimal places?
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About This Question
This is Gce Model Questions Vol1 2021 Commerce Question 38. It is one of the objective questions from the 2021 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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