Gce Model Questions Vol1 2021 Commerce Question 15
Practice objective / multiple choice question 15 from the 2021 Gce Model Questions Vol1 Commerce examination.
A company runs a sales campaign contacting \(10{,}000\) potential customers using three channels:\n\n- Direct mail: \(60\%\) of contacts, response rate \(2\%\), profit per successful sale \(\text{₦}8{,}000\).\n- Online advertising: \(30\%\) of contacts, response rate \(5\%\), profit per successful sale \(\text{₦}6{,}000\).\n- Telemarketing: \(10\%\) of contacts, response rate \(8\%\), profit per successful sale \(\text{₦}10{,}000\).\n\nAssuming the response rates and profit per sale are constant, calculate the expected total profit from the campaign.
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About This Question
This is Gce Model Questions Vol1 2021 Commerce Question 15. It is one of the objective questions from the 2021 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Medium .
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