Gce Model Questions Vol1 2020 Commerce Question 45

Practice objective / multiple choice question 45 from the 2020 Gce Model Questions Vol1 Commerce examination.

Gce Model Questions Vol1 2020 Commerce Objective / Multiple Choice Hard Difficulty
Question 45 GCE_MODEL_QUESTIONS_VOL1 • 2020 • COMMERCE • objective

A company plans a mixed advertising campaign using TV spots and online banner ads. Each TV spot costs ₦3,000 and reaches 0.9\% of the target market of 3,000,000 people per spot. Each online banner ad costs ₦150 and reaches 0.04\% of the market per ad. The campaign must achieve a total reach of at least 150,000 distinct individuals, with at least 30\% of the total reach coming from TV, and the total budget must not exceed ₦500,000. Determine the numbers of TV spots and online banner ads that satisfy all constraints while minimizing total cost. State the total cost and the total reach achieved.

Answer Options

Correct Answer A. TV spots: 5; Online ads: 13; Total cost: ₦16,950; Total reach: 150,600 individuals
B. TV spots: 6; Online ads: 12; Total cost: ₦19,800; Total reach: 176,400 individuals
C. TV spots: 4; Online ads: 15; Total cost: ₦14,250; Total reach: 126,000 individuals
D. TV spots: 5; Online ads: 12; Total cost: ₦16,800; Total reach: 149,400 individuals
Correct Answer
A
Correct Option:
TV spots: 5; Online ads: 13; Total cost: ₦16,950; Total reach: 150,600 individuals

About This Question

This is Gce Model Questions Vol1 2020 Commerce Question 45. It is one of the objective questions from the 2020 Gce Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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