Gce Model Questions Vol1 2020 Commerce Question 43

Practice objective / multiple choice question 43 from the 2020 Gce Model Questions Vol1 Commerce examination.

Gce Model Questions Vol1 2020 Commerce Objective / Multiple Choice Hard Difficulty
Question 43 GCE_MODEL_QUESTIONS_VOL1 • 2020 • COMMERCE • objective

An advertising agency proposes a TV campaign. Each 30‑second slot costs ₦2,500. The agency estimates that each slot reaches 0.8\% of the target market of 2,500,000 people, and that the average frequency (average number of times a person sees the ad) is given by \(F = 1 + 0.05n\) where \(n\) is the number of slots purchased. The client requires a minimum average frequency of 3. Determine (i) the minimum number of slots required, (ii) the total advertising cost, (iii) the number of distinct individuals reached (assuming the frequency model holds), and (iv) the net profit if the client expects a profit of ₦15 per person reached.

Answer Options

Correct Answer A. Minimum slots: 40; Total cost: ₦100,000; Distinct reach: about 266,667 people; Net profit: ₦3,900,000
B. Minimum slots: 40; Total cost: ₦100,000; Distinct reach: about 250,000 people; Net profit: ₦3,750,000
C. Minimum slots: 45; Total cost: ₦112,500; Distinct reach: about 337,500 people; Net profit: ₦4,200,000
D. Minimum slots: 38; Total cost: ₦95,000; Distinct reach: about 304,000 people; Net profit: ₦3,600,000
Correct Answer
A
Correct Option:
Minimum slots: 40; Total cost: ₦100,000; Distinct reach: about 266,667 people; Net profit: ₦3,900,000

About This Question

This is Gce Model Questions Vol1 2020 Commerce Question 43. It is one of the objective questions from the 2020 Gce Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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