Gce Model Questions Vol1 2019 Commerce Question 35
Practice objective / multiple choice question 35 from the 2019 Gce Model Questions Vol1 Commerce examination.
An advertising firm has a budget of \(\text{₦}1{,}200{,}000\) for a product campaign. A TV spot costs \(\text{₦}150{,}000\) and reaches 250,000 viewers; each viewer has a 0.04% chance of buying the product, earning a profit of \(\text{₦}500\) per sale. An online banner costs \(\text{₦}20{,}000\) per week and reaches 80,000 unique viewers; each viewer has a 0.06% chance of buying, with the same profit per sale. The firm must spend the entire budget and can purchase only whole TV spots and whole weeks of online banner. Determine the combination of TV spots and online weeks that maximises the expected profit, and give the maximum expected profit.
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About This Question
This is Gce Model Questions Vol1 2019 Commerce Question 35. It is one of the objective questions from the 2019 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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