Gce Model Questions Vol1 2018 Commerce Question 28

Practice objective / multiple choice question 28 from the 2018 Gce Model Questions Vol1 Commerce examination.

Gce Model Questions Vol1 2018 Commerce Objective / Multiple Choice Hard Difficulty
Question 28 GCE_MODEL_QUESTIONS_VOL1 • 2018 • COMMERCE • objective

A company wants to achieve a reach of \(60\%\) of its target market (population 200,000) with an average frequency of 3 exposures. Each TV spot costs \(\text{N}20{,}000\) and delivers 7.5 GRPs; each radio spot costs \(\text{N}10{,}000\) and delivers 5 GRPs. The monthly advertising budget is \(\text{N}500{,}000\). Determine the numbers of TV and radio spots (whole spots) that meet the required GRPs at the lowest possible cost, and state the total cost and total GRPs achieved.

Answer Options

A. 0 TV spots, 30 radio spots; Total cost = \(N300{,}000\); Total GRPs = 150
Correct Answer B. 0 TV spots, 36 radio spots; Total cost = \(\text{N}360{,}000\); Total GRPs = 180
C. 2 TV spots, 28 radio spots; Total cost = \(N320{,}000\); Total GRPs = 155
D. 1 TV spot, 34 radio spots; Total cost = \(N360{,}000\); Total GRPs = 177.5
Correct Answer
B
Correct Option:
0 TV spots, 36 radio spots; Total cost = \(\text{N}360{,}000\); Total GRPs = 180

About This Question

This is Gce Model Questions Vol1 2018 Commerce Question 28. It is one of the objective questions from the 2018 Gce Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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