Gce Model Questions Vol1 2017 Commerce Question 4
Practice objective / multiple choice question 4 from the 2017 Gce Model Questions Vol1 Commerce examination.
A company allocates a total advertising budget of \(\text{₦}\)\(500{,}000\) across three media: TV (40\%), radio (35\%) and internet (25\%). The estimated reach per Naira spent is 0.8 persons for TV, 1.2 persons for radio and 2.5 persons for internet. (a) Calculate the number of persons reached by each medium. (b) Assuming no overlap, find the total reach. (c) Determine the overall average reach per Naira spent for the whole campaign.
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About This Question
This is Gce Model Questions Vol1 2017 Commerce Question 4. It is one of the objective questions from the 2017 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Medium .
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