Gce Model Questions Vol1 2017 Commerce Question 31
Practice objective / multiple choice question 31 from the 2017 Gce Model Questions Vol1 Commerce examination.
Company X has a total advertising budget of ₦2,500,000 for a product launch. It plans to use TV and radio. A TV spot costs ₦250,000 and reaches 1.2 million viewers per spot. A radio spot costs ₦50,000 and reaches 300 000 listeners per spot. The target audience size is 5 million, and the campaign must achieve at least 10 GRPs, where one GRP = \( \frac{\text{reach per spot}}{\text{target audience}} \times 100 \). In addition, at least 30 % of the total budget must be spent on TV. Determine the minimum number of TV spots and radio spots required to meet the GRP target while satisfying the budget and allocation constraints. State the total number of spots and the total cost.
Answer Options
About This Question
This is Gce Model Questions Vol1 2017 Commerce Question 31. It is one of the objective questions from the 2017 Gce Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
Master the Exam!
You've seen a preview, but there are thousands more questions plus AI tutor to break down complex solutions.