Post Utme Wellspring University 2017 Commerce Question 26

Practice objective / multiple choice question 26 from the 2017 Post Utme Wellspring University Commerce examination.

Post Utme Wellspring University 2017 Commerce Objective / Multiple Choice

Question 26 POST_UTME_WELLSPRING_UNIVERSITY • 2017 • COMMERCE • objective

A company's marketing strategy involves a mix of advertising, sales promotions, and personal selling. Which of the following is a characteristic of personal selling?

Answer Options

A. It is a one-to-many communication process

B. It is a high-involvement, low-risk purchase

Correct Answer C. It involves a personal, interactive communication process

D. It is a low-involvement, high-risk purchase

Correct Answer

Correct Option:

It involves a personal, interactive communication process

About This Question

This is Post Utme Wellspring University 2017 Commerce Question 26. It is one of the objective questions from the 2017 Post Utme Wellspring University Commerce examination.

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