Post Utme Uniosun 2021 Commerce Question 6
Practice objective / multiple choice question 6 from the 2021 Post Utme Uniosun Commerce examination.
A company is considering two marketing strategies: a mass marketing approach or a targeted marketing approach. If the company chooses the mass marketing approach, the cost will be ₦1,500,000 and the expected return will be ₦2,500,000. If the company chooses the targeted marketing approach, the cost will be ₦800,000 and the expected return will be ₦1,800,000. Which marketing strategy should the company choose?
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About This Question
This is Post Utme Uniosun 2021 Commerce Question 6. It is one of the objective questions from the 2021 Post Utme Uniosun Commerce examination.
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