Post Utme Uniosun 2020 Commerce Question 28

Practice objective / multiple choice question 28 from the 2020 Post Utme Uniosun Commerce examination.

Post Utme Uniosun 2020 Commerce Objective / Multiple Choice
Question 28 POST_UTME_UNIOSUN • 2020 • COMMERCE • objective

A marketing manager is considering two different advertising campaigns for a new product. Campaign A has a higher budget but lower expected return on investment (ROI), while Campaign B has a lower budget but higher expected ROI. Which campaign should the manager choose?

Answer Options

A. Campaign A, as it has a higher budget
Correct Answer B. Campaign B, as it has a higher expected ROI
C. Both campaigns are equally viable
D. Neither campaign is viable
Correct Answer
B
Correct Option:
Campaign B, as it has a higher expected ROI

About This Question

This is Post Utme Uniosun 2020 Commerce Question 28. It is one of the objective questions from the 2020 Post Utme Uniosun Commerce examination.

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