Post Utme Uniosun 2018 Commerce Question 39

Practice objective / multiple choice question 39 from the 2018 Post Utme Uniosun Commerce examination.

Post Utme Uniosun 2018 Commerce Objective / Multiple Choice
Question 39 POST_UTME_UNIOSUN • 2018 • COMMERCE • objective

A firm's marketing strategy involves a mix of advertising, personal selling, and sales promotion. Which of the following is a characteristic of advertising?

Answer Options

A. It is a one-to-one communication process
B. It involves a high degree of personal interaction
C. It is a low-cost method of promotion
Correct Answer D. It is a mass communication process
Correct Answer
D
Correct Option:
It is a mass communication process

About This Question

This is Post Utme Uniosun 2018 Commerce Question 39. It is one of the objective questions from the 2018 Post Utme Uniosun Commerce examination.

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