Post Utme Unilorin 2017 Commerce Question 4

Practice objective / multiple choice question 4 from the 2017 Post Utme Unilorin Commerce examination.

Post Utme Unilorin 2017 Commerce Objective / Multiple Choice
Question 4 POST_UTME_UNILORIN • 2017 • COMMERCE • objective

A firm is considering two different advertising strategies for promoting its product. Strategy A involves a one-time expenditure of ₦1,000,000 on television advertising, while Strategy B involves a monthly expenditure of ₦100,000 on radio advertising for 12 months. If the firm expects to sell 10,000 units of the product, which strategy should it choose?

Answer Options

Correct Answer A. Strategy A
B. Strategy B
C. Both strategies are equally effective
D. Neither strategy is effective
Correct Answer
A
Correct Option:
Strategy A

About This Question

This is Post Utme Unilorin 2017 Commerce Question 4. It is one of the objective questions from the 2017 Post Utme Unilorin Commerce examination.

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