Post Utme Unilag 2024 Commerce Question 29

Practice objective / multiple choice question 29 from the 2024 Post Utme Unilag Commerce examination.

Post Utme Unilag 2024 Commerce Objective / Multiple Choice
Question 29 POST_UTME_UNILAG • 2024 • COMMERCE • objective

A company is considering the introduction of a new product line. The product requires a significant investment in production facilities and marketing. However, the company's financial analysts have projected a high return on investment. Which of the following market research strategies would be most appropriate for this product?

Answer Options

Correct Answer A. Conjoint analysis with a focus on understanding consumer preferences
B. Cluster analysis with a focus on identifying market segments
C. Regression analysis with a focus on understanding the relationship between variables
D. Decision tree analysis with a focus on identifying key drivers of behavior
Correct Answer
A
Correct Option:
Conjoint analysis with a focus on understanding consumer preferences

About This Question

This is Post Utme Unilag 2024 Commerce Question 29. It is one of the objective questions from the 2024 Post Utme Unilag Commerce examination.

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