Post Utme Unilag 2017 Commerce Question 6

Practice objective / multiple choice question 6 from the 2017 Post Utme Unilag Commerce examination.

Post Utme Unilag 2017 Commerce Objective / Multiple Choice
Question 6 POST_UTME_UNILAG • 2017 • COMMERCE • objective

A company is considering two marketing strategies: one that targets a niche market with a high-end product and another that targets a mass market with a low-end product. Which strategy is more likely to result in higher sales and profits?

Answer Options

A. Targeting a niche market with a high-end product
Correct Answer B. Targeting a mass market with a low-end product
C. Targeting a niche market with a low-end product
D. Targeting a mass market with a high-end product
Correct Answer
B
Correct Option:
Targeting a mass market with a low-end product

About This Question

This is Post Utme Unilag 2017 Commerce Question 6. It is one of the objective questions from the 2017 Post Utme Unilag Commerce examination.

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