Post Utme Uniben 2021 Commerce Question 22

Practice objective / multiple choice question 22 from the 2021 Post Utme Uniben Commerce examination.

Post Utme Uniben 2021 Commerce Objective / Multiple Choice

Question 22 POST_UTME_UNIBEN • 2021 • COMMERCE • objective

A company is considering two different marketing strategies: a push strategy and a pull strategy. Explain the key differences between these two strategies.

Correct Answer A. A push strategy involves promoting a product to intermediaries, while a pull strategy involves promoting a product to consumers.

B. A push strategy involves promoting a product to consumers, while a pull strategy involves promoting a product to intermediaries.

C. A push strategy involves using advertising to promote a product, while a pull strategy involves using sales promotions to promote a product.

D. A push strategy involves using sales promotions to promote a product, while a pull strategy involves using advertising to promote a product.

Correct Answer

Correct Option:

A push strategy involves promoting a product to intermediaries, while a pull strategy involves promoting a product to consumers.

This is Post Utme Uniben 2021 Commerce Question 22. It is one of the objective questions from the 2021 Post Utme Uniben Commerce examination.

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